Joseph Peters Chair	Larry Rocca Vice Chair

2008 Committee Description
The Direct Marketing Committee strives to educate,entertain, and assist its members in any direct marketing issues. It hosts lectures, seminars and networking events geared toward informing attendants of the issues relevant to direct marketers and raising the level of knowledge for all. The DMC covers a broad range of direct marketing issues in the areas of proper data management, managing the offer, looking at new DM avenues to grow business, and getting more marketing muscle out of the data you already have. Topics covered have included fiscal and marketing analytics, such as net present value of a customer, lifetime value and ROI, creative control, media selection, customer relationship management and business-to-business direct marketing.

2008 Committee Objectives

• To educate businesses, governmental authorities, business and industrial associations and consumers on the advantages of direct marketing in Japan; raising the level of knowledge of direct marketing as an efficient, measurable, accountable marketing tool.
  
• Promoting the development of techniques and facilities for direct marketing of products and services in Japan, and encouraging the enhancement of telemarketing techniques and knowledge.
• Work with Japanese Direct Marketing bodies as well as governmental authorities and other appropriate persons and organizations to establish mechanisms which serve to facilitate and expand direct marketing in Japan.