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Each year ACCJ committees organize more than 500 events, lectures, and seminars focused on a variety of topics.

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The ACCJ hosts more than 500 events per year, attracting world-class speakers.

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The ACCJ promotes the collective interests of its members through regular interactions with the Japanese and U.S. governments, including the annual Diet and D.C. Doorknock events.

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ACCJ Committees

Direct Marketing

Joseph
Peters Chair

Pelham
Higgins Vice-Chair

The Direct Marketing Committee strives to educate, entertain, and assist its members in direct marketing issues. It hosts luncheon seminars and networking events geared toward informing attendants of the issues relevant to direct marketers and raising the level of knowledge for all. The DMC covers a broad range of direct marketing issues in the areas of proper data management, using the web for DM, managing the offer, looking at new DM avenues to grow business, and getting more marketing muscle out of the data you already have. Topics covered have included Web 2.0, Measuring for DM, Driving Value for DM, DM Lists, Offers, and Creative, and more.

Committee Events

Jun 28, 2013

What's New in B-to-B Marketing?

Speaker: Ruth P. Stevens

Venue: Tokyo American Club

Committee News

Sep 26, 2012

The Three Major Crises to Strike the Japanese Media Environment in 2011: Lessons from the Trenches

Branding, marketing and executing an effective media campaign in Japan has always been a challenge. The dramatic changes in the TV landscape last year have changed the paradigm for success. Airing…

Past Committee Events