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Event Detail
Thu, Jun 23, 2011
Events
12:00pm - 02:00pm
Physician, Patient, and Consumer Sentiment and Behavior in Post 3.11 Japan
Registration/Cancellation Deadline: Mon, Jun 20, 2011
Speaker: William Hall (President, Synovate Healthcare Japan, Ltd.)
Hosting Committee(s): Healthcare
Venue: Tokyo American Club MAP
Member Fee: ¥5200
Guest Fee: ¥6200
Extras: Meal included
This event is a must for anyone wanting to get a hand on Japan's
post-3/11 healthcare consumer pulse beat. The presentation will draw on
post-3/11 studies conducted by Synovate and incorporate data from
several other Japanese language sources. Among these, a 3,000 nationwide
physician survey including physicians in the disaster areas, plus a
1,000 patient/general population survey (nationwide excluding the
disaster areas). Topics covered will include, among others, information
sources used by physicians and patients including social media,
evaluation of the credibility and usefulness of such sources, concerns
regarding stability of the supply of medicines, mental health issues
arising since the earthquake, physician evaluation of promotional
jishuku (self-restraint) by pharma companies, changes in physician
preference for e-detailing versus MRs, plus general consumer feedback on
the desire to spend money, end jishuku, and get the economy back on
track.
William Hall has some 40 years' experience in business in Japan, having
served as President of the Japan subsidiaries of two Fortune 500
companies, as well as having worked in market research and consulting.
An Australian national, his presentations are known for being both
educational and insightful, but at the same time tinged with humor and
an occasional politically-incorrect aside. He has not spoken at an ACCJ
event for several years, and his previous ACCJ presentations were all
sold-out affairs; so this is a rare opportunity to hear the views of one
of the leading Western experts in the field.
post-3/11 healthcare consumer pulse beat. The presentation will draw on
post-3/11 studies conducted by Synovate and incorporate data from
several other Japanese language sources. Among these, a 3,000 nationwide
physician survey including physicians in the disaster areas, plus a
1,000 patient/general population survey (nationwide excluding the
disaster areas). Topics covered will include, among others, information
sources used by physicians and patients including social media,
evaluation of the credibility and usefulness of such sources, concerns
regarding stability of the supply of medicines, mental health issues
arising since the earthquake, physician evaluation of promotional
jishuku (self-restraint) by pharma companies, changes in physician
preference for e-detailing versus MRs, plus general consumer feedback on
the desire to spend money, end jishuku, and get the economy back on
track.
William Hall has some 40 years' experience in business in Japan, having
served as President of the Japan subsidiaries of two Fortune 500
companies, as well as having worked in market research and consulting.
An Australian national, his presentations are known for being both
educational and insightful, but at the same time tinged with humor and
an occasional politically-incorrect aside. He has not spoken at an ACCJ
event for several years, and his previous ACCJ presentations were all
sold-out affairs; so this is a rare opportunity to hear the views of one
of the leading Western experts in the field.
Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.
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