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Event Detail
Wed, Nov 09, 2011
Events
06:30pm - 08:30pm
The Rebirth of Web Banner Ads: Personalization & Retargetig (Chubu Event)
Registration/Cancellation Deadline: Tue, Nov 08, 2011
Speaker: Anthony Torres (Country Manager, myThings Lrd.)
Hosting Committee(s): Chubu - Independent Business
Venue: Winc Aichi MAP
Member Fee: ¥3000
Guest Fee: ¥4000
Speech Topic: THE REBIRTH OF WEB BANNER ADS: PERSONALIZATION & RETARGETING
?WEB BANNER ADS ARE DEAD! LONG LIVE BANNER ADS!? Businesses that relied on web banner ads to help drive traffic to their sites have watched with pain and sadness as click-thru rates dropped to ridiculously low levels over the years. The days of one-size-fits-all banner ads are long gone. For banner ads to be affective, you need to customize and personalize each ad for each viewer. Until now, the technology for personalizing web ads was cost prohibitive for most businesses. Tony Torres, Country Manager for myThings Ltd. (a leading web ad personalization company in Europe) will demonstrate how personalization is now within the reach of any business as well as the incredible impact personalization is having on conversion rates across the board.
With over 20 years experience running and managing businesses in Japan, Web Marketing consultant Tony Torres will show you why companies like Yahoo, Google and Microsoft are all jumping on the personalization bandwagon. If you work in online marketing or manage an ecommerce business you won?t want to miss this presentation.
?WEB BANNER ADS ARE DEAD! LONG LIVE BANNER ADS!? Businesses that relied on web banner ads to help drive traffic to their sites have watched with pain and sadness as click-thru rates dropped to ridiculously low levels over the years. The days of one-size-fits-all banner ads are long gone. For banner ads to be affective, you need to customize and personalize each ad for each viewer. Until now, the technology for personalizing web ads was cost prohibitive for most businesses. Tony Torres, Country Manager for myThings Ltd. (a leading web ad personalization company in Europe) will demonstrate how personalization is now within the reach of any business as well as the incredible impact personalization is having on conversion rates across the board.
With over 20 years experience running and managing businesses in Japan, Web Marketing consultant Tony Torres will show you why companies like Yahoo, Google and Microsoft are all jumping on the personalization bandwagon. If you work in online marketing or manage an ecommerce business you won?t want to miss this presentation.
Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.
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