Event Detail

Jim Stengel published, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies" in December 2011. He will talk about the secret source of growth and profit, including a real world example of "how best practices in resource allocation help fuel their economic growth."

Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long-term. Based on a unique 10-year study involving 50,000 brands, Jim shows how the world's 50 best businesses have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In "Grow," Jim blends timeless truths about human behavior and values into an action framework. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for successes such as Discovery Channel, Lindt, Visa and Petrobras; "Grow" unlocks the code for 21st-century business success. He will also show an actual case study for one of the Stengel's top 50 brands, analyzed by MarketShare*.

Biography:

Jim is the former global marketing officer at Procter & Gamble, where he oversaw an 8 billion dollar advertising budget and had organizational responsibility for nearly 7,000 people. His highly regarded leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

Jim is best known for reinvigorating P&G's marketing culture. In his seven years as global marketing officer, he personally led the transformation that has established P&G as one of the most admired brand-building companies in the world. In fact, P&G sales doubled during Jim's tenure as global marketing officer.

Prior to his promotion to P&G's top advertising and marketing position in 2001, Jim had increasing responsibility in P&G's developing markets such as cosmetics, food and baby-care. He joined the company in 1983; before that, he spent four years at Time Incorporated in the Time-Life Books division.

Widely known for leading innovation and for his commitment to building cutting-edge marketing capabilities, Jim was recognized in 2003, 2004, 2006 and 2007 by Advertising Age Magazine as the number one "Power Player" in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek Magazine, the same year P&G was named Marketer of the Year by Advertising Age Magazine. In 2011, Jim was named to the first-ever Fortune Executive Dream Team.

*MarketShare is an industry-leading marketing analytics firm, for which Jim serves as an advisor.