Event Detail
Japan's International Communication Challenge
Registration/Cancellation Deadline: Thu, Jan 17, 2013
Speaker: Akihiko Kubo (President, Ogilvy & Mather (Japan)), Jonathan Kushner (Managing Partner Japan, Kreab Gavin Anderson), Simon Sproule (CVP, Global Marketing Communications, Nissan Motor Company)
Hosting Committee(s): Marketing Programs
Venue: Shangri-La Hotel, Tokyo - Ballroom MAP
Member Fee: ¥6000
Guest Fee: ¥8000
Extras: Meal included
***THIS EVENT IS FULLY BOOKED***
They make it - but the customers have not been coming. So does corporate Japan need a new voice - a new approach to communicating with international customers, to understanding what they really want, and then selling to them? In a world where the media landscape is changing at bewildering speed, marketers everywhere are considering new channels, new tactics and new strategies. How can Japanese companies, so entrenched in the past with domestic mindsets, refocus their international practices?
This event, hosted in association with the British Chamber of Commerce in Japan, will look at these vital challenges to the world's third largest economy.
As well as hearing from branding and communications experts, we'll be invited to take a behind-the-scenes look at Nissan - one of Japan's major manufacturers, whose approach to marketing is setting the pace for a more savvy corporate Japan.
NOTE 1: This meeting is co-hosted by British Chamber of Commerce in Japan
NOTE 2: This meeting is OFF THE RECORD
Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.
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