Event Detail

"If you build it they will come" was once the way we all thought about creating websites. What's unusual, however, is that many of us still do. While generating high-quality traffic to your website is undeniably important, the focus for many web agencies today is on what those visitors do once they get there.

An important and unambiguous measure of a website's effectiveness is the degree to which it converts traffic into business, and in this briefing session we're going to look at a few of the ways you can optimize your website to better attract visitors, engage them once there, and convert them into leads and customers. Michael Rollins will cover topics such as website copy, content structure, funnel creation, calls-to-action, landing pages, and testing.

For anyone looking to achieve better results from their website(s) using range-proven and tested techniques, this session is sure to have something to offer.

Speaker:

Michael Rollins is President of Netwise, a digital marketing and design firm helping domestic and international clients succeed online since 2001.

Darren McKellin, Brent Reichow, Ray Ribble, Co-Chairs
Mike Benner, Stephane Ducable, Vice-Chairs
ACCJ Information, Communications, and Technology Committee

NOTE 1: This event is OFF THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.