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Event Detail

Mon, Sep 12, 2011

Events 12:00pm - 02:00pm

The Truth About Youth

Registration/Cancellation Deadline: Wed, Sep 07, 2011

Speaker: David McCaughan (Regional Strategic Planning Director, Asia Pacific, McCann Worldgroup)

Hosting Committee(s): Marketing Programs

Venue: Tokyo American Club MAP

Member Fee: ¥4900

Guest Fee: ¥5900

Extras: Meal included

Why do nearly 50% of young adults say they would give up their sense of smell rather than their computer? Why do they believe plagiarism now defines true creativity? What do they mean by their "strategic friends"? What is driving a sense of justice that is questioning how they react to the world? McCann Worldgroup asked over 8,000 young people around the world and harnessed the collective genius of its network to find out what really motivates them. The Truth about YOUTH report explores the key motivations driving behavior across 20 countries and what separates and unites Japanese youth with their peers. Please join us to see what we uncovered. Some facts may surprise you. VENUE: Tokyo American Club, Manhattan (B2) MAP: NOTE: This meeting is OFF THE RECORD

Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.