Event Detail

"WEB BANNER ADS ARE DEAD! LONG LIVE BANNER ADS!" Businesses that relied on web banner ads to help drive traffic to their sites have watched with pain and sadness as click-thru rates dropped to ridiculously low levels over the years. The days of one-size-fits-all banner ads are long gone. For banner ads to be effective, you need to customize and personalize each ad for each viewer. Until now, the technology for personalizing web ads was cost prohibitive for most businesses. Tony Torres, Country Manager for myThings Ltd. (a leading web ad personalization company in Europe) will demonstrate how personalization is now within the reach of any business as well as the incredible impact personalization is having on conversion rates across the board. With over 20 years experience running and managing businesses in Japan, web marketing consultant Tony Torres will show you why companies like Yahoo, Google and Microsoft are all jumping on the personalization bandwagon. If you work in online marketing or manage an ecommerce business you won't want to miss this presentation. VENUE: Tokyo American Club, Manhattan Room (B2) Address: 2-1-2, Azabudai, Minato-ku, Tokyo, Tel: 03-4588-0381 MAP: NOTE: This meeting is ON THE RECORD