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Event Detail

Wed, May 30, 2012

Single Speaker 12:00pm

Wendy's Japan: "Third Time's The Charm?"

Registration/Cancellation Deadline: Fri, May 25, 2012

Speaker: Ernest Higa (CEO, Wendy's Japan (GK), Chairman & CEO, Higa Industries Co., Ltd.)

Hosting Committee(s): Independent Business, Sales Development

Venue: Tokyo American Club MAP

Guest Fee: ¥5900

Extras: Meal included

After nearly 30 years and two operators, Wendy's shut its doors to disappointed Japanese fans in 2009. Was the chain that Dave Thomas started in 1969 destined to be another brand that couldn't make it? Luckily for "Frosty" and "Hot 'n Juicy Burger" fans, the answer seems to be "no." Wendy's returned in 2011, this time with a new partner, a new strategy, and a modern flagship store in Omotesando. Having introduced delivery pizza to Japan with Domino's, Ernest Higa turned his efforts to bringing back the venerable chain. Not only does the new Wendy's have the chain's signature items, its Japan Premium menu moves into the gourmet burger realm while adjusting to the local palate. Please join the Independent Business Committee and B2B Sales Committee to hear Ernest Higa, Chairman & CEO of Higa Industries Co., Ltd. and Chief Executive Officer (CEO) of Wendy's Japan (GK) speak on the exciting return of an American classic. Originally from Honolulu, Hawaii, and with an MBA from Columbia, Mr. Higa's insights into the market and consumers are sure to fascinate.

VENUE: Tokyo American Club, Manhattan (B2
MAP: <http://www.accj.or.jp/doclib/maps/TAC_2010.pdf>
NOTE: This meeting is OFF THE RECORD

Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.

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