Event Detail
Global Marketing Innovation - The Lessons Learned from salesforce.com's Remarkable Success in Japan
Registration/Cancellation Deadline: Thu, Oct 25, 2012
Speaker: Charles Nikiel (Vice President of Marketing, salesforce.com)
Hosting Committee(s): Information, Communications and Technology
Venue: Tokyo American Club MAP
Member Fee: ¥4900
Guest Fee: ¥5900
Extras: Meal included
Using salesforce.com as a case study of how a foreign company can succeed in the toughest of world markets, Charles Nikiel, VP Marketing at salesforce.com, will present examples of what worked as an effective marketing playbook and success formula for the Japanese market. Japan is the second largest market for salesforce.com after the United States.
Salesforce.com has experienced explosive growth since setting up in a San Francisco apartment 13 years ago; and is now a USD 3 billion annual run-rate business. Forbes Magazine named salesforce.com as the "Most Innovative Company in the Word" for the last 2 years of its survey. Using salesforce.com's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways.
NOTE: This meeting is OFF THE RECORD
Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.
RELATED EVENTS
What Needs to Be Done to Make Abenomics Succeed?
Speaker: Hiroko Ota (Professor of the National Graduate Institute for Policy Studies (GRIPS), Former Minister of State for Economic and Fiscal Policy)
Hosting Committee(s): Government Relations
Venue: Tokyo American Club
A Day Made of Glass - A Vision of Our Interconnected Future
Speaker: Peter L. Bocko (Chief Technology Officer, Corning Glass Technologies, Corning Incorporated)
Hosting Committee(s): Independent Business, Information, Communications and Technology, Sales Development
Venue: Tokyo American Club
The Entrepreneurs Forum/Talking Business Series with Robert Heldt
Speaker: Robert Heldt (President, Custom Media)
Hosting Committee(s): Independent Business, Young Professionals Group
Venue: ACCJ Tokyo Office, Boardroom
Conversation with Rakuten's James Chen, Serial Entrepreneur
Speaker: James Chen (Vice Executive Director and Executive Officer, Rakuten, Inc.)
Hosting Committee(s): Independent Business, Information, Communications and Technology, Sales Development
Venue: Roppongi Hills Club
Brown Bag Briefing: Optimizing Your Website for Conversions
Speaker: Michael Collins (President, Netwise)
Hosting Committee(s): Information, Communications and Technology
Venue: ACCJ Tokyo Office, Boardroom
Retail Japan: Market Growth Determinants and Business Implications
Speaker: Martin Tanko (Partner, Roland Berger Strategy Consultants (Tokyo))
Hosting Committee(s): Retail
Venue: Roppongi Hills Club
What's New in B-to-B Marketing?
Speaker: Ruth P. Stevens (President, eMarketing Strategy)
Hosting Committee(s): Direct Marketing, Marketing Programs, Sales Development
Venue: Tokyo American Club
