Event Detail
Global Marketing Innovation - The Lessons Learned from salesforce.com's Remarkable Success in Japan
Registration/Cancellation Deadline: Thu, Oct 25, 2012
Speaker: Charles Nikiel (Vice President of Marketing, salesforce.com)
Hosting Committee(s): Information, Communications and Technology
Venue: Tokyo American Club MAP
Member Fee: ¥4900
Guest Fee: ¥5900
Extras: Meal included
Using salesforce.com as a case study of how a foreign company can succeed in the toughest of world markets, Charles Nikiel, VP Marketing at salesforce.com, will present examples of what worked as an effective marketing playbook and success formula for the Japanese market. Japan is the second largest market for salesforce.com after the United States.
Salesforce.com has experienced explosive growth since setting up in a San Francisco apartment 13 years ago; and is now a USD 3 billion annual run-rate business. Forbes Magazine named salesforce.com as the "Most Innovative Company in the Word" for the last 2 years of its survey. Using salesforce.com's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways.
NOTE: This meeting is OFF THE RECORD
Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.
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