News Detail

The Three Major Crises to Strike the Japanese Media Environment in 2011: Lessons from the Trenches (Event Reminder)

Date: September 26, 2012
Speaker: Harry Hill

Venue: Tokyo American Club
Member Fee: ¥4900
Guest Fee: ¥5900
Extras: Meal included

Branding, marketing and executing an effective media campaign in Japan has always been a challenge. The dramatic changes in the TV landscape last year have changed the paradigm for success.

Airing over 120 hours a day of direct branding content throughout Japan, Oak Lawn Marketing, Inc. (OLM) is the largest infomercial company in Japan. Leveraging the data of over 1 million airings, with specific customer demographic trends tied to its call center response, e-commerce, m-commerce and brick and mortar retail sales; OLM achieved average top line and bottom line growth of over 20% per annum since 2005.

The events of 2011 caused media fragmentation, iminished TV viewership and a rush to social media; subsequently, the relevancy of OLM's data and past experience was dramatically affected. Like most change in the history of Japan, the change was not gradual but literally a revolution in how people interact with TV and other forms of media.

Rather than mourn the death of the way we were able to do business in the past, OLM CEO Harry Hill will share some insights into how media has changed and the opportunities these changes afford. He will also share some case studies of opportunities that OLM has found that may be indicative of how our businesses must evolve in the future.

Join us as one of Japan's leading direct branding companies present lessons from the trenches; an event that can't be missed. Call now for your spot at the table (unfortunately, due to ACCJ policy we will not be offering OLM's usual 30 day unconditional money back guarantee).

NOTE: This meeting is OFF THE RECORD