News Detail

Upcoming Event Reminder (Nov. 8, 2012): Jim Stengel: How Ideals Power Growth and Profit at the World's Greatest Companies

Date: November 8, 2012
Speaker: Jim Stengel
Venue: Roppongi Hills Club
Hosting Committee: Marketing Programs
Member Fee: ¥6500
Guest Fee: ¥7500
Extras: Meal included

Jim Stengel published, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies" in December 2011. He will talk about the secret source of growth and profit, including a real world example of "How best practices in resource allocation help fuel their economic growth."

Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long-term. Based on a unique 10-year study involving 50,000 brands, Jim shows how the world's 50 best businesses have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

Please click here for full event details and sign-up.