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Please join the Business Programs Committee - Kansai in welcoming Japan?s Personal Branding Pioneer, Peter Sterlacci, who is a sought-after speaker, consultant, trainer, and media resource for how to use personal branding to enhance career success.

Differentiation defines success today, so tap into the power of Brand You! Whether you are a recent graduate, an employee in a company, or an entrepreneur, you need to stand out from all others who offer the same service or have similar skills and experience. Your personal brand is what is authentic to you?differentiated from your peers and compelling to those who are making decisions about you. Your brand is the constant in an economy where change is the norm. In this interactive presentation, Peter Sterlacci will discuss the power of a personal brand and introduce a proven 3-step personal brand discovery process to uniquely position yourself in a competitive market and provide value to your organization and customers. You will leave with practical action items and tips to immediately build and manage your brand, both online and offline, from today. As a long-term resident of Japan, where fitting in is the cultural norm, Peter intimately understands the challenges facing Japanese to stand-out and is dedicated to empowering on-the-move careerists in global companies to "break away" from the pack and ride to career success. His personal mission is to pioneer a ?cultural shift in Japan one personal brand at a time?. Certified in Personal Branding by the global leader Reach, Peter has adapted this proven methodology for Japanese audiences. He also capitalizes on his 21-year career in training and development, and his passion for cycling in his powerful messaging. Peter is an active blogger on personal branding and is Editor-in-Chief of "YOUnique", one of the largest personal branding newsletters in the world. He has held management positions in a Fortune 100 company, a Silicon Valley start-up, and a major US university. He lives in Kyoto with wife and daughter, and can often be found cycling around town or in the countryside.