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2012年 10月 22日(月)

ワークショップ午後06:15 - 午後08:45

Happiness Defined: An Abundance of Qualified Leads - B2B Sales Workshop 2012 Primer #1

お申し込み・キャンセル期限: 2012年 10月 17日(水)

スピーカー: Dan Harris (Principal at MAP, Market Action Partners, Tokyo)

Hosting Committee(s): Sales Development

会場: ACCJ Tokyo Office, Boardroom (28) MAP

Member Fee: ¥3400

Guest Fee: ¥4400

Extras: Meal included

Lead generation is a basic requirement for the success of any sales team. This workshop will revisit the fundamentals of lead generation, identify methods that work for B2B sales in Japan, and discuss how to apply them.

The list of possible lead generation techniques is long and varied. Mastering the most effective mix for the specifics of the Japanese market can accelerate your sales. Moreover, how do you organize your internal resources to generate qualified leads? We will seek to base our discussion on real world B2B lead generation successes in Japan.

This workshop will be quite interactive. Before the workshop, we will ask you to send in responses to several questions. During the workshop, we will seek your contribution to the discussion with your own insights.
Within the limits of a 2-hour workshop, we'll try to relate to your specific situation. Needless to say, if you expect a one-way lecture this workshop will not be for you.

In all likelihood you will come away from this workshop with several suggestions for action that you can soon put to use in your B2B sales activities. Join us for yet another 2 hours packed with takeaways to make your boss happy and possibly increase your sales volume in a shorter time frame.

Biography:

Dan Harris arrived in Japan before any skyscrapers were built here. In the decades since then, he's gained experience in numerous facets of B2B sales in Japan within several sectors, at both large and small firms. He
also gained experience dealing with: commission salesman, product planning, marketing support and sales manager. He is a principal at MAP, a consultancy/training/publishing firm in Tokyo. Dan graduated from Sophia University in Tokyo and has an MBA from Harvard Business School. He also speaks and reads Japanese.

Additionally, please take a minute to complete the Lead Generation Survey, if you have not done so already.

Survey: https://questionpro.com/t/ACJbhZOHJG

NOTE 1: Maximum number of attendees: 20

NOTE 2: Due to limited space, event sign-up is limited to ACCJ members only

NOTE 3: This meeting is OFF THE RECORD

Note: ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at info@accj.or.jp / (03) 3433-7304.