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By now you've likely heard more than enough hype about social media and how it can be used as a tool to help grow your business. It's now time to come down to earth and get some actual basic best practices to get started with. This Brown Bag Briefing will outline online bilingual content management strategies for building a community around your brand. When it comes to using social media marketing to build your business, the worst kind of action is inaction, and your biggest problem is being invisible, not being talked about negatively. As long as you're part of the conversation on the social Web, you can hear what's being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation. Like all briefings, this one will be held in the ACCJ's boardroom and last up to 90 minutes. The session includes a complimentary brown bag lunch. Please be sure to book early, as space is limited to 25 participants. VENUE: ACCJ Boardroom MAP: NOTE 1: Maximum number of attendees is 25 NOTE 2: This meeting is OFF THE RECORD