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Please join us for an insightful and entertaining conversation with one of the U.S.' most respected market intelligence professionals, Seena Sharp, in which she will demonstrate just why "the market may not be what you think it is." Companies often discover that their market has changed, while they remained unaware of the reality of the situation. Since change holds the key to both opportunities and potential threats, having a clear view of the market in order to optimize decision making constitutes competitive advantage. The true power of market intelligence lies in its ability to reveal what's happening outside your organization - to help you take off the blinders and show you the true competitive state of play. Businesses must be prepared to challenge accepted wisdom about what's most important to customers, and that's just what our speaker will address. Thirty-two years ago, Seena Sharp founded Sharp Market Intelligence, one of the first Market Intelligence firms in the U.S. Her clients include Nissan, Mitsubishi, Benesse, Yahama, American Express, Lucent, Saatchi & Saatchi, Hilton Hotels and numerous industrial businesses and NPOs. She speaks frequently to audiences throughout the U.S. and Europe, including international conferences for the Society of Competitive Intelligence Professionals (SCIP), and is author of the highly regarded Competitive Intelligence Advantage, from publisher John Wiley. VENUE: Tokyo American Club, Manhattan (B2) MAP: NOTE: This meeting is OFF THE RECORD