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For a small-scale entrepreneur, successfully launching a Direct Response Television (DRTV) company in Japan is daunting, but doable, even in the current economic environment. Ralph Rathburn, President, Praxi K.K., will share the insights gained from 20 years of managing companies in Japan and 12 years in the direct response TV industry. In DRTV he has an Assist, a Tie, a Save, a Loss, and a Win under his belt; and he is now in the first inning of his 6th game. The Tie and the Loss were the first two iterations of his company Praxi. He will share where he has been successful and where he has failed and how he is using what he learned from those successes and failures to reduce his risk this time around as he re-launches Praxi as a full-range DRTV company. VENUE: Roppongi Hills Club, 51F, Roppongi Hills Mori Tower MAP: NOTE: This meeting is ON THE RECORD