Announcement: We are pleased to announce the Italian Chamber of Commerce in Japan and Spanish Chamber of Commerce in Japan as co-hosts to our joint chamber speaker event! We look forward to networking with our colleagues from the ICCJ and SpCCJ!
What does it take to boost sales by a factor of six over a five-year period?
That is exactly what Maserati Japan has done, accelerating sales from 300 cars a year to nearly 1,800 cars a year. Fueling this extraordinary achievement was a strategy for change throughout the organization, from internal management to dealer relations to brand perception. Implementing a fresh new vision in an industry where competition is intense and market leaders firmly entrenched was never going to be easy. It was necessary both to overcome the cultural resistance to change frequently encountered in Japan and to change the course of a brand with 114 years of history.
Guido Giovannelli, President of Maserati Japan, will talk about the challenges the storied brand faced and the solutions it found in an open and informal conversation with Carlo La Porta, co-chair of the Sales Development Committee. Attendees will be invited to ask questions during Q&A at the end.
About the speaker:
Guido Giovannelli has been with the FCA Group since 1999, and before being named President of Maserati Japan, was the General Manager for West Europe where he oversaw six countries. Mr Giovannelli has a Masters degree in Aerospace, Aeronautical Engineering and speaks three languages.
Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs
Reiko Osa, Kjell Yadon, Vice Chairs
ACCJ Sales Development Committee
Steven Bleistein, Thomas Shockley, Co-Chairs
Annie Chang, Mary Nishikawa, Vice Chairs
ACCJ Independent Business Committee
Timothy Connor, Ruth Marie Jarman, Robert Melson, Co-Chairs
ACCJ Special Events Committee
NOTE 1: This event is OFF THE RECORD.
NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.
NOTE 3: If you are driving to Tokyo American Club, please inform the ACCJ in advance as arrangements must be made and a 1,700 yen parking fee will apply.
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