Launched in September 2015, Amazon Prime Video in Japan has garnered much attention in recent years for its focus in bringing a wide range of original programs such as drama, infotainment, reality show, comedy and documentary to Prime members. In this presentation, Amazon Prime Video’s James Farrell will share with the audience examples of successful shows such as HITOSHI MATSUMOTO Presents Documental, as well as recent viewer trends and an overall Japan/Asia content strategy to reveal a glimpse of what’s to come.
About the Speaker:
As head of content for APAC, James is in charge of all acquisitions for Prime Video and productions under the Amazon Studios banner in the region. James joined Amazon in April 2015 to lead the content strategy for Prime Video Japan prior to the launch of the service in September 2015.
Local content has been a key driver for Prime Video’s success, and James is working with content creators throughout the region to deliver a high-quality customer experience to Prime Video members everywhere.
Prior to Amazon, James spent 10 years at Sony Pictures Television with executive roles in Los Angeles, Toronto and Tokyo during that time. He has an MBA from Columbia Business School and a BA from Middlebury College.
Mike Benner, Darren McKellin, Co-Chairs
William Dallyn, Imai Jen-La Plante, John Kirch, Vice Chairs
Eriko Asai, Board Liaison
ACCJ Information, Communications and Technology Committee
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