Even large Japanese corporations have started putting huge budgets toward Digital Marketing. This new wave will change not only corporate branding and marketing strategy but also sales, customer service, organizational structure, and business plans. CEO of Netyear Group, a top digital marketing consulting service in Japan will share several case studies to compare digital marketing with mass marketing, show that the beauty of digital is in the role that big data can play, demonstrate the ideal system structure for digital marketing, and present omni-channel strategies.
For more information about the speaker, please click here.
Koichi Hama, Chair
Susanne Walloscheck, Vice Chair
Debbie Howard, Board Liaison
ACCJ Marketing Programs Committee
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