AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia
On July 11, Custom Media launched AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media experience, AIM B2B is set to redefine the landscape of B2B PR and marketing through a unique blend of strategic insight, creative storytelling, and a results-driven approach.
To gain an in-depth understanding of the market and where it’s headed, Custom Media conducted a survey of B2B marketing leaders—from global heads of communications to local strategists—across a range of industries. The findings highlight emerging trends in content marketing platforms, reaffirm the power of storytelling and shed light on the growing challenge of integrating generative AI in a way that respects Japan’s cultural expectations and brand standards.
