Marketing Head
To apply, please submit your resume to pieter.franken@gftn.com
About GFTN Japan
The Global Finance & Technology Network (GFTN) is an organisation advancing innovation and inclusion in global finance. We bridge innovation, regulation, and capital to accelerate growth, building strategic corridors to shape the future of digital finance and technology. GFTN Japan supports this mission by anchoring local community-building, thought leadership, and advisory services tailored to Japan’s ecosystem.
Role Overview
We are seeking a highly adaptable and self-driven Marketing & Communications Manager to lead and localise our marketing initiatives in Japan. This role will act as a key connector between the GFTN Japan team and GFTN’s global headquarters in Singapore. You will ensure that Japan’s unique voice and market dynamics are reflected in GFTN’s global campaigns while also crafting and executing Japan-specific marketing and communications efforts.
This is a hands-on role requiring full-stack marketing capabilities—from digital campaign execution and agency coordination to social media, content creation, web management, and performance analytics. You will collaborate closely with global teams based at HQ to ensure alignment and consistency across all activities.
Key Responsibilities
1. Localisation & Campaign Integration
Work in close collaboration with GFTN headquarters to localise global campaigns for Japan.
Ensure messaging resonates with Japanese stakeholders while staying aligned with global brand and marketing strategy.
Provide market-specific insights during global campaign planning and content development.
2. Local Campaign Management
Design and execute Japan-specific campaigns across owned, earned, and paid channels, in coordination with HQ.
Lead storytelling, promotional messaging, and communication strategies tailored to Japan’s fintech ecosystem.
Oversee translation and cultural adaptation of global materials for the Japanese market.
3. Agency & Partner Management
Manage relationships with local boutique agencies (creative, PR, media), ensuring high-quality, cost-efficient execution.
Collaborate with HQ to brief agencies and validate outputs aligned with brand guidelines.
4. Digital & Social Media
Lead GFTN Japan’s social media activities and digital community engagement.
Develop and schedule original Japanese content while aligning with global campaigns and content calendars.
Monitor local performance metrics and trends, sharing learnings with HQ.
5. Content Creation & Community Engagement
Lead the creation and distribution of high-quality digital content (blogs, newsletters, videos, infographics, etc.) that positions GFTN as a thought leader in fintech.
Grow and engage the online community through innovative digital initiatives and interactive content.
Coordinate with the Content & Content Marketing team at HQ to ensure brand alignment and cross-channel consistency.
6. Website & SEO
Maintain and update the Japan-specific section of the GFTN website.
Coordinate with HQ's digital and marketing operations teams to ensure SEO alignment and consistency.
Track performance and propose improvements based on analytics.
7. Analytics & Optimisation
Monitor, analyse, and report on digital marketing performance using tools such as Google Analytics and HubSpot.
Provide actionable insights and recommendations to improve digital strategy, campaign effectiveness, and user engagement.
Work closely with HQ’s digital and marketing operations teams to align reporting frameworks and KPIs.
8. Cross-functional Collaboration
Work closely with the Japan Lead on community-building, events, and ecosystem engagement.
In partnership with GFTN headquarters, collaborate with:
Content & Content Marketing team – to adapt messaging and generate Japan-relevant materials
CRM & Marketing Operations team – to align customer journeys, data capture, and outreach
Digital Marketing team – to integrate paid media and SEO strategy
Forums team – to support the promotion and positioning of Japan-based events and initiatives
Qualifications & Requirements
6–10 years of experience in marketing and communications, ideally within B2B, fintech, technology, or innovation ecosystems.
Native-level Japanese and strong command of English (both written and verbal).
Demonstrated success in planning and executing multi-channel campaigns.
Proficiency in managing social media, CMS platforms, SEO, and analytics tools.
Experience working with agencies and global teams across multiple time zones.
Strong analytical skills and data-driven mindset.
International perspective and cultural fluency.
Strong interpersonal, project management, and storytelling skills.
What We Offer
A purpose-driven role shaping the future of finance and innovation in Japan.
An international and collaborative work environment.
Access to a global network of experts and institutions.
Competitive compensation and professional development opportunities.
